Writing A Powerful Thesis Essay - Why Use These Essay Samples

Writing A Powerful Thesis Essay - Why Use These Essay SamplesIf you want to write an amazing thesis paper, there are lots of thesis essay samples available for you to choose from. This is a great idea as you will be able to get an idea about the type of paper that would suit your academic environment best. There are thesis essay samples on the internet for you to browse through and pick the one that suits your preference and that you think will be the most suitable for you to write a thesis on.Thesis Essay Samples is actually provided by instructors, who have authored several types of thesis essays. This is for a reason, if you choose a sample to make use of, you are bound to learn more about how the subject matter should be done. If you find one or more parts of the syllabus paper to be too wordy or perhaps too dense, you can choose another. Theses need to be well structured and easy to read in order to successfully pass it.It is vital that you know what you are writing about so tha t it is well researched. If you are simply trying to inform others that there is some kind of special knowledge you possess or that you have some special skill, these essay samples will show you exactly how this can be achieved. A thesis paper sample will also show you the different fonts, you will need to use so that you do not miss anything or require assistance. In fact, they could even help you out in choosing the proper font.You will be able to decide if you want to create a thesis essay from scratch or if you would prefer to use an existing thesis on the subject of your choice. If you are unsure about how to create one yourself, these essays samples might actually help you out. You can also decide to use one that is already posted online in order to make sure you get the results you are expecting. They are an excellent resource if you are unsure as you will be provided with a good idea about how to proceed with a thesis.As mentioned earlier, there are different thesis essay sa mples that you can take advantage of. Some of them are created by tutors while others are created by individuals. What's good about using one that is created by an individual is that you will be provided with complete guidance on how to go about writing one. Not everyone will have the same ideas or approaches when it comes to writing and they will be happy to point you in the right direction. You will be able to get a list of sample sentences that you will be able to use as well.So, just how do you write an effective thesis essay? It is important that you make use of the tips and resources provided by these thesis essay samples. It may not be necessary to start fresh with your thesis if you can use one from a particular person. These samples provide great ideas that will work well for you.Keep in mind that you need to make use of these if you are going to take the required initiative to write a great thesis. It will help you out tremendously and will not only give you the idea of ho w you should go about writing one, but it will also help you take the right approach.

Essay about Animal Experimentation Is Not Ethical!

An ongoing conflict among the human species is that of animal cruelty, whether it be by scientific experiments, tests, or research. I frequently wonder, do the individuals performing these atrocious tasks ask themselves if what he/she is doing is ethically correct? I believe that it is not right to treat animals in such an inhumane manner, but to treat them as our own kind, for they are clever, spirited beings. These helpless animals cannot defend themselves against abuse. In my opinion, it is morally appropriate to grant the same rights to animals as we human beings acquire and to end, or even just to minimize, animal cruelty in laboratories. Although there have been some benefits of animal testing for medical prospect, alternative†¦show more content†¦Sometimes, they even have to go without pain medication. These living beings are either left there to suffer, or put to sleep. I cant even begin to imagine how gruesome it must be to look into a pair of terrified eyes, knowin g that in a matter of minutes, those same eyes could be blank and lifeless due to an experiment that I had performed. If I were in that position, I would gather all of the animals that I could and smuggle them home to keep them out of harms way. I have many pets of my own, and knowing what some people have the audacity to do to those innocent, dependent creatures is repulsive. Tell me, can we always rely on the experiments of animals to give us accurate information? Sure, testing has aided in the development of vaccines for life threatening diseases, such as polio, rabies, malaria, etc. However, there have been instances in which animal testing has been unsuccessful and resulted in harm for many people. For example, in the 1960s-1970s, the Thalidomide Tragedy had occurred. The German market came out with a drug, Thalidomide, that was intended to be a sedative for breastfeeding or pregnant mothers. It was tested on countless animals and was considered safe to be used by humans. Thou sands of women who had used this â€Å"wonder drug† gave birth to children with severe deformities. As you can see, an animals response to a drug can differ drastically from that of a human. Therefore, experiments conducted can beShow MoreRelatedEssay about Experimentation on Animals is Ethical and Necessary728 Words   |  3 PagesExperimentation on Animals is Ethical and Necessary How is it that ensuring the safety of human lives can be perceived as immoral? It is difficult to understand that some people are more concerned with an animal’s quality of life rather than their own or a loved one’s. It is true that some experiments used to insure human safety may inflict pain upon animals, but how can it be that some people value the comfort of an animal over that of a human life. Vivisection is the experimentation on animalsRead MoreEssay about We Need More Animal Research, Testing, and Experimentation1416 Words   |  6 PagesWe Need More Animal Research, Testing, and Experimentation    A life can be taken or created in a matter of seconds and with that has come the miracles of modern medicine. People have come to expect science to save lives, prevent illness, relieve suffering and improve the quality of life. The means of curing, treating and preventing diseases are not achieved by magic or accident. Medical advances are gained through years of intensive research -- research in which laboratory animals have playedRead MoreEthical Dillemma Commonly Experiences in the Arts and Science1199 Words   |  5 Pagesvs Morals). Therefore, furthering to relate to the proposed question, an ethical judgment is simply a judgment based upon the ethics of a situation. The majority of ethical judgments that are well-known throughout society have come about when a ‘rule’ is violated or blatantly ignored. Throughout the world’s history, ethics have continuously shaped people’s opinions and influenced the actions in which they take. Our ethical judgments are based on our intuitions of right and wrong and ultimately formRead MoreAnimal Testing Should Be Banned848 Words   |  4 Pages As a society we have failed to notice, it’s everywhere. The animal testing footprint. Aeroguard, Chapstick, Michael Kors, Palmolive and Dettol: these common household brands all have the dark footprints of animal experimentation embedded into it. Each year over 6.5 million animals are brutally tested, killed or harmed in Australia and New Zealand, for many brands across the nation. You may think that Animal Testing has nothing to do with you but the real truth is, it does. It’s unavoidable toRead MoreAnimal Experimentation And Animal Testing1261 Words   |  6 Pagesand against animal experimentation. The report begins with an introduction briefly outlining what animal experimentation refers to, introducing the three perspectives and highlighting the intention behind this investigation. The report then explores the positive and negative medical aspect of animal experimentation stating that it has resulted in vital vaccines benefitting both humans and animals, but also accepting it is not always reliable. The advantages and disadvantages of animal testing onRead MoreThe Use Of Scientific Testing On Animals1503 Words   |  7 Pageshumans have used animals as means of learning more about the world. The first known vivisection was done by a Greek philosopher, Alcmaeon, in 450 B. C. E (â€Å"Animal Testing† NP). Since then, animals have had invasives tests performed on them, been killed, and been experimented on in the name of science or for profit. Some experiments are in order to demonstrate already known facts to students, others are to further medical knowledge, and some are to test drugs and cosmetics (â€Å"Animal Testing† NP). ScientificRead MoreAnimal Testing: Who is the real beast? Essay1124 Words   |  5 PagesAnimal experimentation is a proce ss involving the immoral and unethical treatment of animals in order to test the toxicity of a new product prior to its public release. The online biology dictionary describes it in the following manner: ‘’ Animal experimentation is the use of animals in experiments and development projects usually to determine toxicity, dosing and efficacy of test drugs before proceeding to human clinical trials.’’ (Biology Online/Dictionary/Animal testing) Throughout historyRead MoreAnimal Experimentation And The Early Greek Era1716 Words   |  7 PagesYuritza Vargas-Gomez Ms. Thomas ENC 1101 9 November 2015 Animal Experimentation: We Owe It to Them Animal Experimentation has been dated as far back as to the Early Greek Era. This practice has been viewed as ethical by research scientists trying to find new medical breakthroughs. Yet, in recent years, the use of animals in research and experimentation has been frowned upon by animal protection groups and animal rights activists. Animals are protected by certain guidelines and ethics prior to theirRead MoreAnimal Experimentation : The End Of Animal Testing1118 Words   |  5 PagesThe experimentation of animals has been used for a multitude of years for research to advance a scientific understanding of a living organism. To this day animals are being tested on for the use of human products. In 3D-printing human skin: The end of animal testing? by Jessica Mendoza, Speculative Philosophy, the Troubled Middle, and the Ethics of Animal Experimentation by Strachan Donnelley, â€Å"Animals and Medical Science: A Vision of a New Era† by David O. Wiebers, Cruelty-free cosmetics benefitRead MoreEssay about Animal Testing Should Be Outlawed1110 Words   |  5 Pagesto Biology Online, animal experimentation is defined as the use of animals in experiments and development projects usually to determine toxicity, dosing and efficacy of test drugs before proceeding to human clinical trials. Animal experimentation has been going on since ancient Greece when Aristotle and Hippocrates first made their model of the human body based on what they had observed through animal dissection. Then, Romans used animals to do more psychological tests on animals like pigs, monkeys

Key Theme Of Redemption In The Kite Runner By Khaled Hosseini

Who has not done something that they should not have done? We all make mistakes. People always feel guilty for the wrong choices they make, and many seek redemption afterward. The idea of redemption and guilt is a key theme in the novel The Kite Runner by Khaled Hosseini. The novel revolves around the life of Amir and his journey of redemption for his past sins. The story begins in Afghanistan during the Soviet Invasion in 1970’s, when young Amir betrays his servant and best friend Hassan. Throughout the story Amir makes attempts to deal with his guilt by avoiding it, but he is unable to overcome his guilt until the end of the story when he redeems himself by adopting Hassans son. In The Kite Runner, Hosseini uses the internal conflict of†¦show more content†¦Amir’s guilt causes him to not be able to face Hassan; every time he saw Hassan he felt bad. He can not live in the same house with Hassan anymore and wants to kick him out of the house to avoid his guilt. Then, after asking Baba about getting new servants and being rejected, Amir places a couple of the envelopes of cash and his new watch under Hassan’s mattress to frame him as a thief. Amir â€Å"knocked on Baba’s door and told what I hoped would be the last in a long line of shameful lies† (Hosseini 104). The quote shows that Amir wants to cover up his guilt by lying to Baba. Even though Amir understands lying is the biggest sin, as Baba had always taught him, he still lies to Baba to achieve his own goal to let Hassan leave. He believed that making Hassan leave his home will overcome his guilt. Even though Hassan was innocent, he still pretends to be guilty and leaves with Ali. Amir could not get the redemption he needed from Hassan; he feels that Hassan sacrificed himself again for him. After Hassan’s departure, Amir is not able to live a peaceful life. He continues to be bothered by his guilt of betraying Hassan, even dreaming about the death of Hassa n. Amir continues to feel guilty even while living in America for years. Although he is able to bury some of his memories, the guilt still remains and lives with him. Amir and Baba moved to America because of the Soviet invasion of Afghanistan. He believes that moving away fromShow MoreRelatedThe Kite Runner, by Khaled Hosseini883 Words   |  4 Pagesencounters and usually feel guilty and bitter about the situation. The Kite Runner, by Khaled Hosseini, revolves around the theme of redemption. Redemption can be used as a cure for guilt. Throughout the novel, the author shows that redemption requires some sort of sacrifice and the only way that is possible is if you can forgive yourself from the mistakes you have made in the past. Khaled Hosseini effectively portrays redemption through motifs such as rape, irony and flashbacks, symbolism, and theRead More Khaled Hosseinis The Kite Runner Essay1008 Words   |  5 PagesKhaled Hosseinis The Kite Runner In the Kite Runner, the author explores the ties that bind sons to fathers and childhood friends to one another and of the forces that tear them apartRead MoreThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption2381 Words   |  10 PagesThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption Khaled Hosseini’s The Kite Runner is an award-winning novel and considered one of today’s most popular, contemporary classics. The story is one of familiar themes such as loyalty, forgiveness, betrayal, love, and redemption. It follows the tale of Amir and how he must atone for his sins and find a way to â€Å"be good again† (Hosseini 2). The quintessential message of this book relies on the idea of second chances. Themes of redemptionRead MoreThe Kite Runner By Khaled Hosseini1695 Words   |  7 Pages The Kite Runner, written by Khaled Hosseini, is a famous novel for its honest portrait of betrayal, and redemption. The novel is narrated by fictional character, Amir, who starts a new life in America with his wife, Soraya, and is a successful author who tries to escape from his haunted childhood in Afghanistan.. Amir is the son of wealthy Afghan businessman, Baba. The opening chapters are told by an older Amir explaining about his childhood. As a reader, one will notice that every joy experiencedRead MoreSymbolism And Biblical Allusions In The Kite Runner937 Words   |  4 PagesKhaled Hosseini uses various symbols and biblical allusions in his novel, ‘The Kite Runner’ to show how each of the characters were connected to each other in more ways than one. Throughout the story the author introduces various symbols that embody biblical teachings, vampirism and the path to redemption. From the start of the novel, Hassan was made out to be the near perfect person who was â€Å"...incapable of hurting anyone† (10, Hosseini). Hassan’s only fault being his Hazara lineage. This mixedRead MoreThe Kite Runner By Khaled Hosseini1622 Words   |  7 Pages‘Seeking to forget makes exile all the longer; the secret of redemption lies in remembrance.’ -Richard von Weizsaecker On May 29th 2003, ‘The Kite Runner’ by Khaled Hosseini was first published- and since then has taken thousands of readers on an emotional journey through the demise of Afghanistan (due to the soviet military intervention) and its effect on a pair of best friends; Amir and Hassan. This book focuses on key themes such as father to son relationships, the prevalence of the past, andRead MoreThe Kite Runner By Khaled Hosseini2486 Words   |  10 PagesThe Kite Runner by Khaled Hosseini is a brilliantly crafted story about the friendship between the son of a wealthy man and the son of his father’s servant. The main character Amir, flashbacks to 26 years ago, when him and his friend Hassan, the servant’s son, were the tightest of friends, playing together even though they belong to different castes. These bullies come up and fight against Hassan, as he belongs to the Hazara sect. Life moves along and the two friends are in a kite flying competitionRead MoreAn Unb reakable Family Love1100 Words   |  5 Pages　　An Unbreakable Family Love 　　The story of Rostam and Sohrab is a key element in Khaled Hosseinis novel The Kite Runner. As the favorite tale of Amir and Hassan in their childhood, this epic story also has a manifold significance throughout the novel. On the one hand, this ancient story can be considered as a metaphor for the characters and destinies of Baba, Amir and Hassan. On the other hand, the divergence in understanding the fates of Rostam and Sohrab demonstrates how backgrounds and experiences

Social Psychology Paper Scenario †PSY120 - 916 Words

Social Psychology Paper Scenario - PSY120 â€Å"Social influence effects of the presence of others in the way people think, feel, and behave† (Kowalski Westen, 2005). Social influence is associated with both behaviors because the changes in behaviors are due to the attitudes of others or guidance towards a particular direction. Sarah has not had this kind of influence before, always following the rules, she has done what she’s told and followed the path set for her by her parents. This path and these rules were not her choice and she most likely never experienced anything with her peers that strayed off this set path. Sarah felt some anxiety at disobeying her parent’s rules, fearing she may get caught and ultimately punished. She also†¦show more content†¦Crowd psychology, also known as mob psychology, is a branch of social psychology. Social psychologists have developed several theories for explaining the ways in which the psychology of the crowd differs from and interacts with that of the ind ividuals within it. The social interaction of the party guests through the fight that broke out was one of excitement and probably some fear. The term â€Å"mob mentality† is used to refer to unique behavioral characteristics that emerge when people are in large groups. It is often used in a negative sense, because the term â€Å"mob† typically conjures up an image of an aggressive, chaotic group of people. Social psychologists who study group behavior also use terms such as â€Å"herd behavior,† herd mentality or â€Å"crowd hysteria† to describe similar behaviors. The study of mob mentality is used to analyze situations that range from problems during evacuations to public gatherings that turn violent. (2003 - 2013 Conjecture Corporation) In a strict home, parents tend toward an authoritarian style of parenting, in which there are rules in place for all aspects of a child’s life. Authoritarian parents have high expectations and

Movie Review My Friend Garret Essay - 1312 Words

My friend Garret always seems to fidget and sweat throughout a movie when watching it with friends. Usually handpicked by himself, he proudly pronounces his love and affection for it as the best piece of cinema to ever be blessed to this world. But upon popping in the movie, his confidence quickly disappears. He sweats vigorously and repeatedly shakes his right leg up and down. He constantly watches us like a hawk, observing our every reaction, hoping it’s the appropriate one. He’ll laugh harder at what’s funny, act serious at what’s dramatic, and sigh heavily at what’s sad. It became clear that his goal of showing us this movie maybe to see us be entertained by it. I’ve noticed many other people, including myself, having similar reactions in these same situations. It’s so bizarre that we tend to watch other people’s reactions so closely when sharing what’s dear to us with them. When you think about it, why do we care so much about what others think of what we like? If someone doesn’t enjoy our interests, who cares!? It’s their loss; we can continue to enjoy that content without them. But on the other hand, maybe there’s more to it than that. If our goal of showing someone a piece of entertainment is to have them enjoy it too, then maybe we just want to share our enjoyment with them. That way, we can imminently have a connection and will be able to converse with them about that piece of interest. Heck, that’s why we have websites like Reddit, where millions of peopleShow MoreRelatedComparatve Essay on the Fat Black Womans Poems, Sula and Wide Sargasso Sea3043 Words   |  13 Pageschange the way women are treated in the reality of the novel. Antoinette is still personified as an entrapped wife. She is trapped in patriarchal social structures of exploitation; her husband takes her to England, where she is locked away in the garret room of her husbands house, under the wat ch of a servant. This truly portrayed Antoinettes vulnerability and confinement as Rochesters wife, and this influences how Rhys portrays women to the readers who are familiar with the restraints on womenRead MoreBoost Juice Case Study Kit6699 Words   |  27 Pagespositive gains this year,† Dan Titus, Director of the Juice and Smoothie Association stated. â€Å"The Juice and Smoothie business is such a lucrative venture. Smoothie-type products are sold all over the world on cruise ships and golf courses; in bars, movie theatres and hospitals. Companies are seeing this market as a growth opportunity. Consumers are looking for an alternative to soda; the healthy attitudes that consumers are expressing reflects in the smoothie trend.† A Janine Allis saw a hole inRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagesthe exam, Jim became angry and blamed the color line for blocking his progress. Searching for a better position, he eventually took a job in Mexico. Carrie refused to follow her husband. Instead, she traveled around the country, living with friends and relatives and working at temporary jobs as a maid or waitress. She had ambitions to become an actress, but roles for black women were scarce. Sometimes she took young Langston with her, but most of the time he stayed with his grandmother in Lawrence

Conduct a Mkt Audit free essay sample

StrategyPg. 11 Marketing Organisation AuditPg. 11 Formal StructurePg. 11 Functional EfficiencyPg. 11 Interface EfficiencyPg. 12 Marketing System AuditPg. 12 Marketing System InformationPg. 12 Marketing Planning SystemPg. 12 Marketing Control SystemPg. 12 New Product Development SystemPg. 12 Marketing Productivity AuditPg. 13 Profitability AnalysisPg. 13 Cost-Effectiveness AnalysisPg. 13 Marketing Function AuditPg. 13 ProductsPg. 13 PricePg. 13 DistributionPg. 13 Sales ForcePg. 14 AdvertisingPg. 14 Conclusions and RecommendationsPg. 14 Report Title:Sarto’s Gourmet Plaza Prepared for:This report was prepared for Sarto’s Gourmet Plaza Prepared by: The report was prepared by a research company, in company with Ready-Made Marketing. Date:This report was completed in December 2008 Purpose of Report:Ready-made marketing engages a conduct a marketing audit on their client, Sarto’s Gourmet Pasta. The audit is to cover macro and micro environmental factors, and the internal marketing operations including the marketing organisation, systems and productivity. Sarto’s will make available existing research data, internal sales data and details of their supply chain logistics. The purpose of this audit is to research the Graceville trading area and its place in the wider Australian community, while specifically targeting the pasta restaurant trade. Priority of the audit is to uncover the key factors that have inhibited the client’s ability to achieve the objectives of the market plan. The audit is to make findings in relation to the marketing plan, culminating in a report that compares the marketing plan assumptions with actual findings. It is expected that the report will follow the outline of the marketing plan. Macro Environmental Factors Economic Factors| Based on economic forecasts, Sarto’s Gourmet Pasta assumes that interest rates are coming down and that this reduction will create more disposable income and more money available for families to eat out. In terms of available credit, Sarto’s assumes that this will not change in the foreseeable future and will not be a threat to the potential sales. The same assumption is made about employment levels, where Sarto’s assumes that unemploymentlevels remain the same at 5. 1%. | Demographic Factors| Male and female. * Ages 25? 0, this is the segment that makes up 53% of the Graceville market according to the Graceville Chamber of Commerce. * Young professionals who live close to the location. * Have attended secondary and have further education. * An income over $60,000. The target market tends to eat out several times a week and also tend to patronize higher quality restaurants. | Technological Factors| Non Applicable| Soc ial Factors| The number of hours of the demographic is working is increasing. Over the last five years the number of hours spent at work of their archetype customer has significantly increased. As the number of work hours increases, there is a high correlation of people that eat out at restaurants. This is intuitively explained by the fact that with a limited number of hours available each day, people have less time to prepare their meals and eating out is one way to maximize their time. | Political – Legal Factors| From research carried out, Sarto’s identify that the government focus and emphasis in future legislative direction will be about ‘work/life balance’, which Sarto’s see a positive for their business model. Sarto’s, as a business operating in Australia, will abide by the law in all its dealings and comply with legislation that impacts on its business activities. | Micro Environmental Factors Market| In 2008, the global pasta market reached $10 billion dollars. Pasta sales are estimated to grow by at least 10% for the next few years. This growth can be attributed to several different factors. While not all pasta is ‘good for you’, particularly the cream? based sauces, pasta can be very tasty. Sarto’s sees no real substitute for what it provides – ‘Impossible to substitute this taste and offer’, according to Sarto’s owner and founder, M. Sarto. | Customers| High customer loyalty among repeat customers. The reason for this trend is that within the last couple of years the restaurant offerings have increased, providing customers with new choices. Restaurant patrons no longer need toaccept a limited number of options. With more choices, patrons have become more sophisticated. This trend is intuitive as you can observe a more sophisticated restaurant patron in larger city markets such as Sydney or Melbourne where there are more choices available. Sarto’s strongly believe that customers are more interested in exotic taste than any other issue. This will be why they shop with them and become loyal patrons. | Competitors| Apart of the national competitors, Sarto’s have the local competitors where this audit is based:Stella: This is an upscale Italian restaurant that has a limited selection of pasta dishes. Although, the selection is limited and pricey, the dishes are quite good. Peri Pasta: An Italian restaurant with a decent pasta selection, however quality is inconsistent. Niccolo: An upscale restaurant with a large wine selection and good salads. Everything else is mediocre at best and over-priced. Service can often be poor. Sarto’s do not see the competitor changing their marketing strategy or product offer in the foreseeable future. | Suppliers| Ready supply of organic food in the area not like other states| Distributors / Dealers| Non applicable| Scope of the Report: Audit Type:It is and internal and external, to cover macro and micro environmental factors, including the marketing operations, marketing system and productivity as well. Timing:While the marketing plan is in action. It’s expected that the report will follow the outline of the marketing plan. Personnel: Name| Role| Information| 1. Mario Sarto| Owner of Sarto’s Gourmet Plaza| Who could provide reasons behind the decisions and directions given| 2. Eric Yeung| Accountant of Sarto’s Gourmet Plaza| Who could provide financial data on costings and profiability| 3. Adriana Como| Sales amp; Promotion of Sarto’s Gourmet Plaza| Who could helpt with the internal operational problems with the marketing process. | 4. Rose Ready| Owner of Ready-Made Marketing| Who provided the marketing plan and research data for use in the audit report. | Audit Methodology: The best way for collecting data in this case is the primary collection, trough questionnaires, interviews, observations and focus groups to underlying reasons and motivations for people’s attitudes in order to Sarto’s Gourmet objectives and expectations. However, the secondary data collection is also an important source of information regards to competitors from Graceville. Having access at Restaurant Association, we can have qualitative data with competitive analyses. As a quantitative data, we find timely information regarding others restaurants with the same service offering. Characteristics of the Audit: Marketing Environment Audit: Macro Environment: Economic Factors| This element is necessary, because could explain to this report if the way of spending money of the customers is still the same as predicted in the marketing plan or if there was any changes in their income and needs. | Demographic Factors| Yes, it was necessary to cross the data about the target market. | Technological Factors| Yes, looked through research reports from Australian Treasury trends and information about current levels of credit availability, and innovations about packages could be found. Social Factors| Yes, it was necessary in terms of attitudes and values which affects their relationship with the Sarto’s Gourmet Plaza. | Political – legal Factors| As the same situations as technological factors, previous researches was found in terms of employees conditions. Mario also spoke about the fact that the government had not built the ‘Park amp; Ride’ pa rking area as planned and had stopped the project for another year. This Mario said had a big impact on people having access to the restaurant at night. | Micro Environment: Market| No changes in the market were found. | Customers| According to the focus group, there was a consensus among the participants about the preference in take away and eat at home than eat out. | Competitors| Mario Sarto explained that Stella’s, one of his local competitors, had built a large 30 seat outdoor eating area and that it seemed to be full every time he went past and looked in. Also one of the franchise chains, Pasta Bite, had opened up in the adjacent suburb giving the local customers greater options in pasta. | Suppliers| It wasn’t necessary. | Distributors / Dealers| It wasn’t necessary. | Marketing Strategy Audit: Marketing Objectives| Yes, to outline the report audit with the marketing objectives intended in the marketing plan. | Strategy| Yes, it was important for identifying and analysing the target market, and determining how to meet the need of the market. For example, the great customer service is not being reached as planned for Sarto’s. | Marketing Organisation Audit: Formal Structure| Yes, it was necessary for the audit report. When talked with Rose Ready of Ready-Made Marketing, she spoke for a while about Ready-Made Marketing’s role with the owner Mario Sarto and the fact that he made all the decisions relating to the marketing, and mostly without any consultation with them. Rose accepted the position but feel that it was not always in the best interests of Sarto’s business or its customers. Adriana was in charge of the sales and promotions for Sarto’s but worked as a supervisor in the kitchen as well. She admitted that her skills and qualifications were more in kitchen management than sales, but Mario had asked her to carry out this function. Functional Efficiency| Yes, it was necessary for the audit report. According to the Rose, for instance, Mario had rejected the idea of converting the take away ordering system to the new internet based technology. Her own experience was that the staffs, while being very competent cooks, were not skilled in telephone sales anyway. | Interface Eff iciency| Yes, it was necessary for the audit report. Adriana said one of the biggest problems was that the phone ordering system was constructed in the kitchen next to the cook with the most responsibility to compile and check every meal. She said it created real logistics problems in dealing with take away orders. | Marketing System Audit: Marketing System Information| As seen in this marketing audit, Ready-Made Marketing use some of the following reports to obtain findings on the demographic, economic, ethical, geographic, political/legal/, social/cultural, technological influences. In a comment about new product development, Adriana Como explained that there were was plenty of research available in the Restaurant Association’s monthly magazine, but Mario just left that for magazine for the staff in the lunch room and never consulted it. Marketing Planning System| Yes, it was necessary for the report. For example when Sarto’s had to drop the prices on pasta products due to two other competitors close to him, giving the local customers greater options in pasta. | Marketing Control System| Yes, it was also necessary, however, no one efficiently control system was found. | New Product Development System| According to the marketing plan, new products would be developed on a regular basis in thine with menu changes which is targeted at every three months. The plan for product testing is to offer ‘free meals’ to regular customers, staff and their families. By getting feedback from these people, changes can be made or products ‘canned’ so that only tested and proven products make it onto the menu list. However, new products were developed based on Mario’s assessment of how exotic the new product was or how easy it was to make. Mario felt that testing new products by giving them away was too costly and counterproductive to increasing sales. | Marketing Productivity Audit: Profitability Analysis| According to the financial analysis from 2009 the take away business was really growing and not the family group specials that Mario was targeting with his advertising in Bmag. Segment Budget – 2009 Actual – 2009 Individuals 120,000 121,000 Families 150,000 112,000 Take away 180,000 203,000 Total 450,000 436,000 | Cost – Effectiveness Analysis| With the prices on pasta dropped down, the accountant said that pasta gross profit % was only 45%. Mario explained that his strategy to deal with the slow sales was to make the flyers more single product promotion rather than promoting the band and the assortment offer. As far as Mario was concerned advertising and promotion should be directed at getting next week’s sales and nothing more. When Mario spoke about the flyer, Eric said that there had been a huge increase in flyer unit costs. He believed it was the short print runs and the use of full gloss colour that was causing it. Mario explained that he needed the high gloss to show his pasta to the best advantage and short print runs because he was offering different ‘specials’ every week. | Marketing Function Audit: Products| Yes, it was necessary and according with this audit, there was no complaining about the product offered by Sarto’s Gourmet. According to the focus group from the local community, the group want convenience products and more healthy options. | Price| Yes, it was necessary. According to the focus group, some customers questioned the ethics of Sarto’s Gourmet Pasta, who charged more for delivery into the neighbouring ‘gated estate’ than to every other home delivery customer. | Distribution| Sarto’s food distributed through a take away model where customers can phone in their order and come to the restaurant to pick it up, come into the restaurant, place the take out order and wait for it to be completed, or come in and dine at the restaurant. However, according to the focus group, customers want to order via the internet and not be stressed out by the phone system with its delays and difficult to understand accents and noise. | Sales Force| When the group was asked about it, they had commented: â€Å"They may be great cooks, but they don’t know how to handle telephone sales†. | Advertising| According to the marketing plan, the most successful advertising would be adverts and inserts in the BMag as well as a PR campaign of informational articles and reviews also within the BMag. Promotions would be taken the form of in restaurant entertainment and ‘free meal’ giveaways. Heavy emphasis on promoting the brand and not just advertising products. As Rose Ready from Ready-Made Marketing, there was no write up of the business at all for the entire first year, and she indicated that Mario believed that all the business needed was the delivery of regular flyers in local letterboxes, but according to Rose the feedback from the surveys showed that the majority of customers thought that flyers were mostly junk mail anyway. | Conclusions and Recommendations: In conclusion, the main points of the report are about: * The customers preference in take away and eat at home rather than eat out, which is different from what was explained in the marketing plan. * The take away business is more profitable than the individuals and families products. * Customers want to order via the internet and not be stressed out by the phone system with its delays and difficult to understand accents and noise. * It would be necessary to convert the take away ordering system to the new internet based technology. Customers prefer fewer flyers which they saw as ‘junk mail’, and the flyer should be more informative about the ingredients and offer a full menu. According to these statements, in the near future, Sarto’s Gourmet Plaza should improve their take away system for an internet base and also create an organogram with roles and responsibilities for each area. Who would be responsible to look after the kitche n, for the marketing and sales and also to coordinate the only take away orders. Also, an appropriate and often way of advertising the products is need. According to the marketing plan, Sarto’s Gourmet Plaza should advertise at BMag magazine, as well as a PR campaign of informational articles and reviews. The use of research data should be used before take any decisions. Another important point is the way to develop new products. The plan for product testing should be followed by offering ‘free meals’ to regular customers, staff and their families and getting real feedbacks, instead of be developed by Mario Sarto’s opinion of how easy is to make it or how exotic it could looks like.

Strategic and Effective Application for Positing- myassignmenthelp

Question: Discuss about theStrategic and Effective Application for Positing. Answer: Discussion Marketing professionals have a responsibility to formulate and implement appropriate and effective strategies in their organization to meet marketing objectives. Strategic and effective application of STP (segmentation, targeting, and positing) framework enables marketing professional identify a market segment to target and how to target the market (Armstrong, et al., 2011). It requires best positioning strategies in the market to build and sustain a product brand. The positioning strategies are also important in increasing the organization market share. The following write up will discuss best positioning strategies to build or sustain a brand. This will include discussing how professional marketers can use positioning strategies to ensure their organizations get the biggest market share in the industry. It will also contain a statement of what I have learnt from others experiences and how they will shape my role in the future as a marketing professional. The best strategies for positioning a brand have to be effective in segmenting and targeting potential customers. These strategies include the following; the first strategy is dividing the market. This is referred to as segmenting the marketing. Segmenting the market strategy enable an organization to divide the large market into several segments that can be targeted. This strategy ensures that the organization targets specific group in the marketing who have the same needs and ability to make purchases. The strategy focuses on specific market in the large market and enables an organization deliver on specific needs of the segmented market. The segments identified by an organization need to be accessible, different, and measurable (Hollensen, 2015). This strategy in marketing ensures that an organization does not engage in mass marketing that is inefficient and expensive to implement. Therefore segmenting strategy enables an organization build and sustain its product brand by differe ntiating it products from it competitors and meeting specific market needs. Another positioning strategy is targeting. This strategy involves deciding who exactly to target in the segment and who not to target. It also involves assessing the viability of the segment. The organization builds customization of the targeted market that is based on homogeneity and level of profitability of the market. Targeting enables organization custom the product and promotional message to reach potential customers. Targeting is therefore an effective strategy of building a brand those satisfies customers needs. Marketing professionals can use positioning strategies to ensure that their organizations have the largest market share in the following ways; first, marketing professionals can differentiate their products. This refers to creation of unique feature in the product that customers can differentiate the organization products and that of its competitors. Differentiations can be form of quality, packaging, branding, or pricing. Differentiating products distinguishes them from the competitors products and presenting the organizations own product to be more attractive in a specific target market (Kotler, et al., 2016). Differentiating therefore enables organization implement segmentation and targeting strategy to increase its share in the market. Secondly is value preposition of the organizations products. This refers to promise of value that the organization will deliver. Potential customers look at the value of the product in respect the need that they have while customers keep purchasing a product because of the value that they get. Segmentation and targeting strategies enables marketing professionals to create value proposition that is used to promote the product. Value preposition promote the organization products increasing the market share. Thirdly, marketing professionals can use segmentation and targeting strategies to customize product quality and promotional message. Segmentation and targeting outline the specific needs and group of potential customers that the organization specializes with. The marketing professionals can then use the needs of the segmented market to create products that satisfy the identified needs. They are also able create a promotional messaging that appropriate to the target group. Incorporating customers needs to the products quality increases customers loyalty and the product is regarded as better and an example in the market. Customizing promotional message makes the promotional activities more appealing, persuasive, and convincing in the market (Schlegelmilch, 2016.). Therefore, marketing professionals can use segmenting and targeting strategies through customization of promotional message and product quality that can increase the organization share in the market. From others experience, I learnt several extension of the STP framework. First, I learnt that organizations are different and therefore, the choice of strategy should always consider the nature of the organization operations and product. Secondly, globalization and internet connection has enhanced the feasibility of market segmentation and targeting. Globalization and internet have changed customers behavior and has made it possible for customers to access variety of products. Customers are also more detailed and seek information about a given product before making a purchase. I will therefore consider providing information to potential customers and continuously assessing the market to ensure that am up-to- date with the current trends in market segmentation. In summary, organizations should focus on using segmentation and targeting strategies as positioning strategies to build or sustain their product brand. Marketing professionals should also regularly assess the market using STP framework to ensure the marketing operations are in line with the market needs. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2011. Marketing: an introduction (Vol. 10). NJ: Pearson. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Kotler, P., Keller, K.L., Ancarani, F. and Costabile, M., 2014. Marketing management 14/e. Pearson. Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. In Global Marketing Strategy (pp. 63-82). Springer International Publishing.