Strategic and Effective Application for Positing- myassignmenthelp

Question: Discuss about theStrategic and Effective Application for Positing. Answer: Discussion Marketing professionals have a responsibility to formulate and implement appropriate and effective strategies in their organization to meet marketing objectives. Strategic and effective application of STP (segmentation, targeting, and positing) framework enables marketing professional identify a market segment to target and how to target the market (Armstrong, et al., 2011). It requires best positioning strategies in the market to build and sustain a product brand. The positioning strategies are also important in increasing the organization market share. The following write up will discuss best positioning strategies to build or sustain a brand. This will include discussing how professional marketers can use positioning strategies to ensure their organizations get the biggest market share in the industry. It will also contain a statement of what I have learnt from others experiences and how they will shape my role in the future as a marketing professional. The best strategies for positioning a brand have to be effective in segmenting and targeting potential customers. These strategies include the following; the first strategy is dividing the market. This is referred to as segmenting the marketing. Segmenting the market strategy enable an organization to divide the large market into several segments that can be targeted. This strategy ensures that the organization targets specific group in the marketing who have the same needs and ability to make purchases. The strategy focuses on specific market in the large market and enables an organization deliver on specific needs of the segmented market. The segments identified by an organization need to be accessible, different, and measurable (Hollensen, 2015). This strategy in marketing ensures that an organization does not engage in mass marketing that is inefficient and expensive to implement. Therefore segmenting strategy enables an organization build and sustain its product brand by differe ntiating it products from it competitors and meeting specific market needs. Another positioning strategy is targeting. This strategy involves deciding who exactly to target in the segment and who not to target. It also involves assessing the viability of the segment. The organization builds customization of the targeted market that is based on homogeneity and level of profitability of the market. Targeting enables organization custom the product and promotional message to reach potential customers. Targeting is therefore an effective strategy of building a brand those satisfies customers needs. Marketing professionals can use positioning strategies to ensure that their organizations have the largest market share in the following ways; first, marketing professionals can differentiate their products. This refers to creation of unique feature in the product that customers can differentiate the organization products and that of its competitors. Differentiations can be form of quality, packaging, branding, or pricing. Differentiating products distinguishes them from the competitors products and presenting the organizations own product to be more attractive in a specific target market (Kotler, et al., 2016). Differentiating therefore enables organization implement segmentation and targeting strategy to increase its share in the market. Secondly is value preposition of the organizations products. This refers to promise of value that the organization will deliver. Potential customers look at the value of the product in respect the need that they have while customers keep purchasing a product because of the value that they get. Segmentation and targeting strategies enables marketing professionals to create value proposition that is used to promote the product. Value preposition promote the organization products increasing the market share. Thirdly, marketing professionals can use segmentation and targeting strategies to customize product quality and promotional message. Segmentation and targeting outline the specific needs and group of potential customers that the organization specializes with. The marketing professionals can then use the needs of the segmented market to create products that satisfy the identified needs. They are also able create a promotional messaging that appropriate to the target group. Incorporating customers needs to the products quality increases customers loyalty and the product is regarded as better and an example in the market. Customizing promotional message makes the promotional activities more appealing, persuasive, and convincing in the market (Schlegelmilch, 2016.). Therefore, marketing professionals can use segmenting and targeting strategies through customization of promotional message and product quality that can increase the organization share in the market. From others experience, I learnt several extension of the STP framework. First, I learnt that organizations are different and therefore, the choice of strategy should always consider the nature of the organization operations and product. Secondly, globalization and internet connection has enhanced the feasibility of market segmentation and targeting. Globalization and internet have changed customers behavior and has made it possible for customers to access variety of products. Customers are also more detailed and seek information about a given product before making a purchase. I will therefore consider providing information to potential customers and continuously assessing the market to ensure that am up-to- date with the current trends in market segmentation. In summary, organizations should focus on using segmentation and targeting strategies as positioning strategies to build or sustain their product brand. Marketing professionals should also regularly assess the market using STP framework to ensure the marketing operations are in line with the market needs. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2011. Marketing: an introduction (Vol. 10). NJ: Pearson. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Kotler, P., Keller, K.L., Ancarani, F. and Costabile, M., 2014. Marketing management 14/e. Pearson. Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. In Global Marketing Strategy (pp. 63-82). Springer International Publishing.